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后库克时代越来越近,谁来掌管苹果?

后库克时代越来越近,谁来掌管苹果?

Mark Gurman, 彭博社 2020年09月15日
苹果高管团队的大部分人已经接近退休年龄,培养下一代领导层成为当务之急。

苹果公司(Apple Inc.)的首席执行官蒂姆•库克和他的左膀右臂们正在加紧培养下一代接班人,该iPhone制造商旗下的硬件开发、服务和市场营销等最重要的部门,未来将交到新一代领导者手中。

库克出任苹果首席执行官已经进入第10个年头。如今他的管理团队中大部分都是在苹果工作了20多年的高级副总裁,收入高达数千万美元,并且已经达到或者接近55至60岁的高管退休年龄。有知情人士透露,这种情况再加上苹果公司的正常企业规划,促使这家位于加州库比蒂诺的公司大力培养下一代高层管理人员。由于涉及公司内部事务,因此该知情人士要求匿名。而苹果拒绝对此事置评。

库克于2011年8月接替史蒂夫•乔布斯。在他的带领下,苹果成为全球市值最高的公司,也是美国第一家市值超过2万亿美元的公司。尽管公司发展非常成功,但下一代管理者仍然需要解决各种问题,包括日益加剧的全球反垄断问题、与应用开发者建立更紧密的联系、减少对中国制造的依赖,以及寻找能够超越iPhone的新设备或新服务等。

库克并没有表示自己准备退休,但如果现年59岁的库克明天选择退休,最有可能接替他的非57岁的现任首席运营官杰夫•威廉姆斯莫属。威廉姆斯一直被认为是库克的钦定接班人,过去几年,威廉姆斯一直在库克领导下管理苹果的全球业务。2013年,他接手了苹果手表的开发和苹果健康项目,去年监管的业务又增加了硬件和软件设计。

从许多方面来看,威廉姆斯都与库克一样务实,他不会让公司错过任何机会。他像库克一样专注于运营,而不是乔布斯或前首席设计师乔纳森•艾维那样的产品梦想家。苹果在库克领导下的十年里已经取得了成功,因此苹果公司的董事会不太可能想要改变这种行之有效的发展模式。

彭博社在下文列举了苹果公司每个主要部门现任高管的潜在接班人。

市场营销部门

56岁的格雷格•乔斯维亚克于今年8月接替菲尔•席勒担任苹果全球营销高级副总裁,但据知情人士透露,现年60岁的席勒近几年来一直在逐步交接他的职责。

苹果产品营销的业务范围不只有广告,该部门还需要帮忙筛选在设备上添加哪些功能,并协助管理产品开发。乔斯维亚克于上世纪80年代加入苹果,比处在半退休状态的前任只年轻3岁左右。据知情人士透露,苹果有多位乔斯维亚克的潜在接班人,其中最有可能的是新任iPhone营销副总裁、42岁的凯安•德兰斯。

其他潜在的竞争者还包括斯坦•吴和苏珊•普雷斯科特。斯坦•吴现任苹果手表营销副总裁,他从上世纪90年代末开始,曾经先后参与Mac电脑、iPod以及后来的iPhone营销,一直是苹果营销团队的骨干。55岁的普雷斯科特负责应用程序和企业营销。

软件工程部门

51岁的克雷格•费德里吉是苹果高管团队中最年轻的一员,未来几年,他可能会继续担任当前的职位。但如果他下台,至少他的两名重要副手可能会接替他的岗位。

知情人士认为,如果有必要,智能系统体验部门的副总裁塞巴斯蒂安•马里诺-梅斯和去年上任的CoreOS副总裁乔恩•安德鲁斯最有可能获得晋升。

安德鲁斯负责的CoreOS是苹果操作系统最基本的组成部分,主要处理无线网络和文件系统等底层功能。马里诺-梅斯曾经担任过安德鲁斯现在的职位,但他在2016年被调任至照片和相机应用部门,同时负责系统安全业务。马里诺-梅斯最近转为负责开发iOS 14新系统组件等功能。

马里诺-梅斯此前曾经在加拿大的黑莓有限公司(BlackBerry Ltd.)负责软件部门,2014年加入苹果。安德鲁斯于2006年加入苹果。

服务部门

服务业务是苹果增长最快的领域之一,也是推动设备销售的关键因素。现年55岁的埃迪•库伊于2011年被任命为该部门的高级副总裁。

库伊已经在苹果任职长达30多年,他最初在公司负责客户服务管理,目前主管的业务包括苹果音乐、Apple TV+、iCloud、苹果地图等在公司设备上运行的许多应用程序,同时还负责内容合作业务。现年48岁的彼得•斯特恩被认为是库伊的首选继任者。

斯特恩于2016年从时代华纳有线(Time Warner Cable)加盟苹果,负责内容合作业务。他目前负责监管苹果视频内容,并主持苹果新闻、苹果图书、iCloud 和公司广告平台等方面的业务。去年,斯特恩还曾经为Apple TV应用程序升级的开发工作提供支持,并负责推进苹果的服务捆绑业务。

运营部门

苹果的运营部门可能是该公司最重要的部门。运营团队负责在亚洲工厂生产数亿台设备,并将它们发往世界各地。运营部门还必须开发制造技术、采购零部件,并与供应商达成合作协议。

在威廉姆斯接任之前,该部门一直由库克负责。去年,苹果任命54岁的萨宾•汗担任公司运营高级副总裁。除了萨宾•汗以外,苹果的运营团队里还有多位资深高管,如丹•罗斯克斯、罗布•约克和洛瑞•塞克斯顿等。

但知情人士称,该部门领导岗位最有可能的长期接班人是iPhone运营主管普里亚•巴拉苏布拉曼尼亚姆。巴拉苏布拉曼尼亚姆加入苹果已经近20年,从2014年起一直负责iPhone运营。她负责苹果的主打产品iPhone及其基本零部件的生产、供应链和维修网络。

2017年,巴拉苏布拉曼尼亚姆帮助韩国工厂解决了iPhone X面部识别传感器的开发难题。最终,这款手机赶在节日季及时发货,并最终取得了出色的总体销售业绩。

硬件工程部门

现年57岁的丹•里奇奥自2012年起负责运营苹果的硬件工程团队,监督几乎所有苹果设备的硬件开发。

该部门有多位副总裁负责不同的领域,但最近几年约翰•特纳斯在团队内部的地位一直在稳步提升。作为里奇奥的得力助手,现年45岁的特纳斯负责iPad和Mac的硬件工程,他还为其他多款产品的开发提供了帮助。

据知情人士称,特纳斯作为一位管理者备受尊敬,他了解技术,而且尽管地位不断提高,但他依旧为人谦逊,这让他具备了未来成为部门负责人甚至首席执行官的所有品质。

特纳斯最近负责新款iPad Pro产品的设计开发,在公司多个产品线衰落之后,他把更多精力放到了Mac产品,而且在公司从英特尔处理器过渡到Mac处理器的过程中,特纳斯也发挥了关键作用。

硬件技术部门

乔尼•斯鲁吉所领导的硬件技术部门已经逐渐变成苹果最重要的资产之一。该团队主要为iPhone、iPad和苹果手表等产品开发芯片,芯片的性能远超许多竞争对手。该部门正在为苹果即将推出的增强现实头盔和眼镜开发芯片,以及应用于未来iPhone手机的蜂窝式调制解调器和将取代Mac电脑中的英特尔处理器的苹果处理器。

现年55岁的斯鲁吉于2008年加入苹果,2015年被任命为苹果高管。他是一位苛刻的领导者,对团队管理严格。他所领导的团队在芯片行业里的知名度与日俱增。斯鲁吉的直接下属中没有人拥有他那样的影响力,能够领导这样一个要求严格的团队。但知情人士认为,如果斯鲁吉下台或退休,54岁的斯利巴兰•桑达南最有可能接任这一职位。

桑达南现任苹果硅工程部门副总裁。他于2008年加入苹果,当时他所在公司P.A. Semi 被苹果收购,苹果在此基础上创立了其内部芯片业务。桑达南最近发布了iPhone 11的处理器,他也是苹果Mac电脑处理器转型的主要人物之一,因此他的知名度有所提升。

零售及人力资源部门

去年,在安吉拉•阿伦茨辞去苹果零售主管一职后,蒂姆•库克尝试了从内部提拔这种新的做法。库克在2012年最早选择的零售主管是从外部聘请的约翰•布劳伊特,但他的管理理念与公司的客户服务文化相冲突,导致他在不到一年后就离开了公司。而阿伦茨对苹果零售店的布置和运营进行的改造,却引起了一些员工和客户的不满。

去年上台的迪尔德丽•奥布莱恩在新冠肺炎疫情期间大力推广苹果的在线零售业务,并临时确定了营业和停业的门店。如果54岁的奥布莱恩辞去零售与人力资源主管的职位,苹果有多位副手可以接手。

苹果可能会再次考虑将该职位一分为二,一个单独负责人力资源管理,另一个负责主要地区的零售业务。苹果也可能像往常一样从外部聘请一位负责人。

首席财务官、首席法律顾问和机器学习部门

2014 年,苹果的前首席财务官彼得•奥本海默退休前一年,苹果从施乐公司(Xerox Corp.)挖来了现年56岁的现任首席财务官卢卡•马埃斯特里。他在此之前曾经担任公司财务总监和财务副总裁。如果马埃斯特里离职,苹果可能会再次从外部聘请一位财务部门负责人。苹果也可能会考虑现任财务副总裁索里•凯西,她目前负责监督公司账目和编制公司财报。

苹果过去的两任首席法律顾问均从外部聘请:现任首席法律顾问是56岁的凯特•亚当斯,来自霍尼韦尔(Honeywell),其前任布鲁斯•休厄尔则来自英特尔。

苹果负责机器学习和人工智能战略的高级副总裁是55岁的约翰•詹安安德里亚。他此前曾经在谷歌(Google)担任类似岗位。詹安安德里没有明确的接班人,所以如果他离开苹果,目前还不清楚谁将接替他,或者苹果是否会将该部门重新并入软件工程部门。(钜富中国网)

翻译:刘进龙

审校:汪皓

苹果公司(Apple Inc.)的首席执行官蒂姆•库克和他的左膀右臂们正在加紧培养下一代接班人,该iPhone制造商旗下的硬件开发、服务和市场营销等最重要的部门,未来将交到新一代领导者手中。

库克出任苹果首席执行官已经进入第10个年头。如今他的管理团队中大部分都是在苹果工作了20多年的高级副总裁,收入高达数千万美元,并且已经达到或者接近55至60岁的高管退休年龄。有知情人士透露,这种情况再加上苹果公司的正常企业规划,促使这家位于加州库比蒂诺的公司大力培养下一代高层管理人员。由于涉及公司内部事务,因此该知情人士要求匿名。而苹果拒绝对此事置评。

库克于2011年8月接替史蒂夫•乔布斯。在他的带领下,苹果成为全球市值最高的公司,也是美国第一家市值超过2万亿美元的公司。尽管公司发展非常成功,但下一代管理者仍然需要解决各种问题,包括日益加剧的全球反垄断问题、与应用开发者建立更紧密的联系、减少对中国制造的依赖,以及寻找能够超越iPhone的新设备或新服务等。

库克并没有表示自己准备退休,但如果现年59岁的库克明天选择退休,最有可能接替他的非57岁的现任首席运营官杰夫•威廉姆斯莫属。威廉姆斯一直被认为是库克的钦定接班人,过去几年,威廉姆斯一直在库克领导下管理苹果的全球业务。2013年,他接手了苹果手表的开发和苹果健康项目,去年监管的业务又增加了硬件和软件设计。

从许多方面来看,威廉姆斯都与库克一样务实,他不会让公司错过任何机会。他像库克一样专注于运营,而不是乔布斯或前首席设计师乔纳森•艾维那样的产品梦想家。苹果在库克领导下的十年里已经取得了成功,因此苹果公司的董事会不太可能想要改变这种行之有效的发展模式。

彭博社在下文列举了苹果公司每个主要部门现任高管的潜在接班人。

市场营销部门

56岁的格雷格•乔斯维亚克于今年8月接替菲尔•席勒担任苹果全球营销高级副总裁,但据知情人士透露,现年60岁的席勒近几年来一直在逐步交接他的职责。

苹果产品营销的业务范围不只有广告,该部门还需要帮忙筛选在设备上添加哪些功能,并协助管理产品开发。乔斯维亚克于上世纪80年代加入苹果,比处在半退休状态的前任只年轻3岁左右。据知情人士透露,苹果有多位乔斯维亚克的潜在接班人,其中最有可能的是新任iPhone营销副总裁、42岁的凯安•德兰斯。

其他潜在的竞争者还包括斯坦•吴和苏珊•普雷斯科特。斯坦•吴现任苹果手表营销副总裁,他从上世纪90年代末开始,曾经先后参与Mac电脑、iPod以及后来的iPhone营销,一直是苹果营销团队的骨干。55岁的普雷斯科特负责应用程序和企业营销。

软件工程部门

51岁的克雷格•费德里吉是苹果高管团队中最年轻的一员,未来几年,他可能会继续担任当前的职位。但如果他下台,至少他的两名重要副手可能会接替他的岗位。

知情人士认为,如果有必要,智能系统体验部门的副总裁塞巴斯蒂安•马里诺-梅斯和去年上任的CoreOS副总裁乔恩•安德鲁斯最有可能获得晋升。

安德鲁斯负责的CoreOS是苹果操作系统最基本的组成部分,主要处理无线网络和文件系统等底层功能。马里诺-梅斯曾经担任过安德鲁斯现在的职位,但他在2016年被调任至照片和相机应用部门,同时负责系统安全业务。马里诺-梅斯最近转为负责开发iOS 14新系统组件等功能。

马里诺-梅斯此前曾经在加拿大的黑莓有限公司(BlackBerry Ltd.)负责软件部门,2014年加入苹果。安德鲁斯于2006年加入苹果。

服务部门

服务业务是苹果增长最快的领域之一,也是推动设备销售的关键因素。现年55岁的埃迪•库伊于2011年被任命为该部门的高级副总裁。

库伊已经在苹果任职长达30多年,他最初在公司负责客户服务管理,目前主管的业务包括苹果音乐、Apple TV+、iCloud、苹果地图等在公司设备上运行的许多应用程序,同时还负责内容合作业务。现年48岁的彼得•斯特恩被认为是库伊的首选继任者。

斯特恩于2016年从时代华纳有线(Time Warner Cable)加盟苹果,负责内容合作业务。他目前负责监管苹果视频内容,并主持苹果新闻、苹果图书、iCloud 和公司广告平台等方面的业务。去年,斯特恩还曾经为Apple TV应用程序升级的开发工作提供支持,并负责推进苹果的服务捆绑业务。

运营部门

苹果的运营部门可能是该公司最重要的部门。运营团队负责在亚洲工厂生产数亿台设备,并将它们发往世界各地。运营部门还必须开发制造技术、采购零部件,并与供应商达成合作协议。

在威廉姆斯接任之前,该部门一直由库克负责。去年,苹果任命54岁的萨宾•汗担任公司运营高级副总裁。除了萨宾•汗以外,苹果的运营团队里还有多位资深高管,如丹•罗斯克斯、罗布•约克和洛瑞•塞克斯顿等。

但知情人士称,该部门领导岗位最有可能的长期接班人是iPhone运营主管普里亚•巴拉苏布拉曼尼亚姆。巴拉苏布拉曼尼亚姆加入苹果已经近20年,从2014年起一直负责iPhone运营。她负责苹果的主打产品iPhone及其基本零部件的生产、供应链和维修网络。

2017年,巴拉苏布拉曼尼亚姆帮助韩国工厂解决了iPhone X面部识别传感器的开发难题。最终,这款手机赶在节日季及时发货,并最终取得了出色的总体销售业绩。

硬件工程部门

现年57岁的丹•里奇奥自2012年起负责运营苹果的硬件工程团队,监督几乎所有苹果设备的硬件开发。

该部门有多位副总裁负责不同的领域,但最近几年约翰•特纳斯在团队内部的地位一直在稳步提升。作为里奇奥的得力助手,现年45岁的特纳斯负责iPad和Mac的硬件工程,他还为其他多款产品的开发提供了帮助。

据知情人士称,特纳斯作为一位管理者备受尊敬,他了解技术,而且尽管地位不断提高,但他依旧为人谦逊,这让他具备了未来成为部门负责人甚至首席执行官的所有品质。

特纳斯最近负责新款iPad Pro产品的设计开发,在公司多个产品线衰落之后,他把更多精力放到了Mac产品,而且在公司从英特尔处理器过渡到Mac处理器的过程中,特纳斯也发挥了关键作用。

硬件技术部门

乔尼•斯鲁吉所领导的硬件技术部门已经逐渐变成苹果最重要的资产之一。该团队主要为iPhone、iPad和苹果手表等产品开发芯片,芯片的性能远超许多竞争对手。该部门正在为苹果即将推出的增强现实头盔和眼镜开发芯片,以及应用于未来iPhone手机的蜂窝式调制解调器和将取代Mac电脑中的英特尔处理器的苹果处理器。

现年55岁的斯鲁吉于2008年加入苹果,2015年被任命为苹果高管。他是一位苛刻的领导者,对团队管理严格。他所领导的团队在芯片行业里的知名度与日俱增。斯鲁吉的直接下属中没有人拥有他那样的影响力,能够领导这样一个要求严格的团队。但知情人士认为,如果斯鲁吉下台或退休,54岁的斯利巴兰•桑达南最有可能接任这一职位。

桑达南现任苹果硅工程部门副总裁。他于2008年加入苹果,当时他所在公司P.A. Semi 被苹果收购,苹果在此基础上创立了其内部芯片业务。桑达南最近发布了iPhone 11的处理器,他也是苹果Mac电脑处理器转型的主要人物之一,因此他的知名度有所提升。

零售及人力资源部门

去年,在安吉拉•阿伦茨辞去苹果零售主管一职后,蒂姆•库克尝试了从内部提拔这种新的做法。库克在2012年最早选择的零售主管是从外部聘请的约翰•布劳伊特,但他的管理理念与公司的客户服务文化相冲突,导致他在不到一年后就离开了公司。而阿伦茨对苹果零售店的布置和运营进行的改造,却引起了一些员工和客户的不满。

去年上台的迪尔德丽•奥布莱恩在新冠肺炎疫情期间大力推广苹果的在线零售业务,并临时确定了营业和停业的门店。如果54岁的奥布莱恩辞去零售与人力资源主管的职位,苹果有多位副手可以接手。

苹果可能会再次考虑将该职位一分为二,一个单独负责人力资源管理,另一个负责主要地区的零售业务。苹果也可能像往常一样从外部聘请一位负责人。

首席财务官、首席法律顾问和机器学习部门

2014 年,苹果的前首席财务官彼得•奥本海默退休前一年,苹果从施乐公司(Xerox Corp.)挖来了现年56岁的现任首席财务官卢卡•马埃斯特里。他在此之前曾经担任公司财务总监和财务副总裁。如果马埃斯特里离职,苹果可能会再次从外部聘请一位财务部门负责人。苹果也可能会考虑现任财务副总裁索里•凯西,她目前负责监督公司账目和编制公司财报。

苹果过去的两任首席法律顾问均从外部聘请:现任首席法律顾问是56岁的凯特•亚当斯,来自霍尼韦尔(Honeywell),其前任布鲁斯•休厄尔则来自英特尔。

苹果负责机器学习和人工智能战略的高级副总裁是55岁的约翰•詹安安德里亚。他此前曾经在谷歌(Google)担任类似岗位。詹安安德里没有明确的接班人,所以如果他离开苹果,目前还不清楚谁将接替他,或者苹果是否会将该部门重新并入软件工程部门。(钜富中国网)

翻译:刘进龙

审校:汪皓

Apple Inc. Chief Executive Officer Tim Cook and his top deputies are focusing greater attention on developing a new generation of leaders to eventually run some of the iPhone maker’s most important divisions such as hardware development, services and marketing.

As Cook begins his 10th year at the helm, his management group is filled mostly with senior vice presidents who have worked at Apple for more than two decades, made tens of millions of dollars and are at or near the ages of 55 to 60 when many previous executives have stepped aside. That, along with typical corporate planning, has spurred the Cupertino, California-based company to cultivate its next class of top managers, said people familiar with the matter who asked not to be identified talking about internal company discussions. Apple declined to comment.

Cook, who took over from Steve Jobs in August 2011, has led Apple to become the world’s most valuable company and the first in the U.S. with a market capitalization that topped $2 trillion. Even with the company’s success, the next group of leaders will need to navigate rising global antitrust concerns, build stronger relationships with app developers, reduce the reliance on Chinese manufacturing and find devices or new services to carry the company beyond the iPhone.

The CEO has given no indication he’s ready to retire, but if the 59-year-old Cook moved on tomorrow, look no further than Chief Operating Officer Jeff Williams, 57, to take over. Williams is seen as the heir apparent, having run the company’s global operations under Cook for the past several years. In 2013, he took over development of the Apple Watch and Apple’s health initiatives, and last year, added oversight of hardware and software design.

In many ways, Williams is seen as pragmatic as Cook and as someone who wouldn't let the company miss a beat. He is an operations-focused executive like Cook rather than a product visionary like Jobs or former design chief Jony Ive. With the company’s decade of success under Cook, it’s unlikely the board would want to shift away from this proven formula.

Below, Bloomberg takes a look at possible successors to the current executives in charge of each major Apple division.

Marketing

Greg Joswiak, 56, took over for Phil Schiller as Apple’s senior vice president of worldwide marketing in August, but Schiller, 60, had been gradually handing off some responsibility for years, according to people familiar with the transition.

At Apple, the product marketing organization is broader than ads, as the group helps choose which features to add to devices and helps manage product development. Joswiak joined Apple in the 1980s, and is just about three years younger than his semi-retired predecessor. The company has a list of potential successors to Joswiak, with the “smart money” being on newly appointed vice president of iPhone marketing Kaiann Drance, 42, to eventually take over, according to a person close to the company.

Other potential contenders include Stan Ng and Susan Prescott. Ng, vice president of Apple Watch marketing, has been a mainstay in Apple’s marketing organization since the late 1990s, starting off on the Mac, transitioning to the iPod, and then working on the iPhone before the Watch. Prescott, 55, oversees marketing for apps and enterprise.

Software engineering

Craig Federighi, 51, is the youngest member of Apple’s executive team and is likely to remain in his role for several more years. But if he stepped down, Federighi has at least two key lieutenants that could fill the role.

Sebastien Marineau-Mes, vice president of Intelligent Systems Experience, and Jon Andrews, who was named a vice president in charge of CoreOS last year, are seen by people close to Apple as most likely to be promoted if necessary.

Andrews’s CoreOS is the most fundamental component of Apple’s operating systems, the layer that handles underlying features like wireless networking and the file system. Marineau-Mes used to hold Andrews’s role, but in 2016 was moved to oversee the Photos and Camera apps in addition to system security. More recently, Marineau-Mes was shifted to work on features like the new iOS 14 widgets.

Marineau-Mes was hired away from BlackBerry Ltd. in 2014 after running the Canada-based company’s software division, and Andrews joined Apple in 2006.

Services

Services are one of Apple’s fastest growing segments and a key driver for device sales. Eddy Cue, 55, was named the senior vice president of the unit in 2011.

Cue, who has worked more than 30 years at Apple, started at the company by managing customer service teams and now oversees Apple Music, Apple TV+, iCloud, Apple Maps, many of the applications that run on the company’s devices and dealmaking for content. As for Cue’s eventual successor, Peter Stern, 48, is at the top of the short list.

Stern, who joined Apple from Time Warner Cable in 2016, is a content dealmaker. He oversees the business side of Apple’s video efforts and leads work on Apple News, Apple Books, iCloud and the company's advertising platforms. He also helped handle the development of Apple’s upgraded TV app last year and is leading the charge on Apple’s push into services bundles.

Operations

Apple’s operations division is perhaps the company’s most important. The team is responsible for cranking out hundreds of millions of devices from Asia and shipping them across the world. The group also must develop manufacturing techniques, source components and strike deals with suppliers.

Cook ran Apple’s operations before handing over that responsibility to Williams. Last year, Apple tapped Sabih Khan, 54, as senior vice president of operations. Beyond Khan, Apple has a team of several veterans such as operations executives Dan Rosckes, Rob York and Rory Sexton.

But the most likely long-term successor, according to people familiar with the group, is Priya Balasubramaniam, head of operations for the iPhone. Balasubramaniam has been in her current role since 2014 and joined Apple nearly 20 years ago. She is in charge of the production, supply chain and repair network for Apple’s most important product as well as underlying components.

In 2017, Balasubramaniam helped fix development challenges with the iPhone X’s facial recognition sensor at facilities in South Korea. The phone ended up shipping in time for the holiday season and helped lead to strong overall sales.

Hardware engineering

Dan Riccio, 57, has run Apple’s hardware engineering division since 2012 and oversees the hardware development of almost every Apple device.

The group has several vice presidents who run different areas, but John Ternus’s profile inside and outside of the company has steadily risen over the past several years. As a top lieutenant to Riccio, Ternus, 45, is in charge of hardware engineering for the iPad and Mac. He also contributes to the development of several other products.

A person who knows Ternus called him a well-respected manager who understands the technology, and despite his rising profile, has remained unassuming — all characteristics of a potential future division head or even CEO.

Ternus recently supervised the development of the new iPad Pro design, an increased focus on the Mac after the company let several lines languish and has been key in the company’s transition from Intel Corp. to its own Mac processors.

Hardware technologies

Johny Srouji’s Hardware Technologies group has increasingly become one of Apple’s most important assets. His team’s chips have powered the iPhone, iPad, and Apple Watch with performance outpacing many rivals. The group is also developing chips at the core of Apple’s upcoming augmented-reality headset and glasses, cellular modems for future iPhones and processors to replace those from Intel in Macs.

Srouji, 55, joined Apple in 2008 and was appointed to Apple’s executive team in 2015. He is a demanding leader who keeps a tight grip on a team that has a rising profile in the chip industry. None of his direct reports are seen as having Srouji’s clout to run such a demanding division. Still, Sribalan Santhanam, 54, is most likely to take the role if Srouji were to step down or retire, people close to the company said.

Santhanam, the company’s vice president of Silicon Engineering, joined Apple in 2008 when his previous employer P.A. Semi, was acquired to kickstart Apple’s in-house chip efforts. His profile has risen lately after he announced the iPhone 11’s processor and was one of the showmen of Apple’s Mac processor transition.

Retail & human resources

When Angela Ahrendts left her post as Apple’s retail chief last year, Tim Cook tried something new: promoting an insider to the job. Cook’s first choice as head of retail in 2012, John Browett, came from the outside and clashed with a culture of customer service, which triggered his departure after less than a year. While Ahrendts revamped the look and operations of stores, some employees and customers weren’t pleased with the changes.

Since taking over last year, Deirdre O’Brien has pushed Apple retail online amid the Covid-19 pandemic and navigated opening and shutting locations on an ad hoc basis. If O’Brien, 54, were to step down from her post as head of retail and human resources, Apple has a bench of lieutenants in place to take over.

The company could consider again splitting the role into two positions, such as promoting a retail leader of a major geography in addition to having a standalone human resources executive. Apple could also look to hire an outsider as it did before.

Chief Financial Officer, General Counsel and Machine Learning

About a year before the retirement of previous Chief Financial Officer Peter Oppenheimer in 2014, Apple hired current CFO Luca Maestri, 56, away from Xerox Corp. He served as corporate controller and vice president of finance before taking the CFO job. If Maestri were to leave Apple, it’s possible the company could once again look for an outsider to take the job. It could also consider Saori Casey, its current vice president of finance, who oversees the company’s books and is responsible for putting together earnings reports.

The company has also hired outsiders for its past two general counsels: the current holder of the job Kate Adams, 56, came from Honeywell, while her predecessor, Bruce Sewell, joined from Intel.

Apple’s senior vice president of machine learning and AI strategy role was created specifically for John Giannandrea, 55, who earlier held a similar job at Google. Giannandrea does not have a clear top lieutenant, so if he were to depart Apple, it’s unclear who would replace him or if Apple would fold the unit back into the Software Engineering department.

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